The Complete Guide to Made to Measure Shirts London

There is a moment every man experiences — standing in a shop, holding a shirt that is almost perfect. The shoulders sit right but the waist is too loose. The length is good but the sleeves are too long. Almost is not good enough when it comes to a shirt you will wear for years. That is precisely why made to measure exists.

What is a Made to Measure Shirt?

A made to measure shirt is crafted specifically to your body’s dimensions. Unlike off-the-rack shirts that are produced in standard sizes, a made to measure shirt accounts for your individual proportions — your exact collar size, chest measurement, sleeve length, and waist. The result is a shirt that fits as though it was always meant for you, because it was.

Made to Measure vs Bespoke: What is the Difference?

These terms are often used interchangeably, but there is a distinction. A bespoke shirt is created entirely from scratch — a new pattern is drafted specifically for you, usually involving multiple fittings. Made to measure begins with a base pattern that is then adjusted to your measurements. Both deliver a superior fit to off-the-rack; made to measure offers exceptional personalisation at a more accessible price point.

The Charles Caine Made to Measure Process

  1. Place your order from our Made to Measure collection.
  2. Receive a measurements request from our team within 24 hours.
  3. Share your measurements — collar, chest, waist, sleeve, and any specific preferences.
  4. Choose your details — collar style, cuff type, placket, and any personalisation.
  5. Your shirt is crafted over 3 — 4 weeks using your chosen premium fabric.
  6. Delivered to your door, ready to wear.

Fabric Options

All Charles Caine made to measure shirts are available in our premium fabric selection:

  • Italian Poplin Cotton — smooth, crisp, ideal for formal occasions
  • Oxford Weave — durable, textured, perfect for smart casual
  • Madras Check — bold, characterful, the MOD choice
  • Seasonal Fabrics — ask our team about current availability

How to Take Your Measurements

Use a soft tape measure and measure over a thin shirt or vest for accuracy:

  • Collar: Around the base of your neck, plus 0.5 inch for comfort.
  • Chest: Around the fullest part of your chest, tape horizontal.
  • Waist: Around your natural waistline.
  • Sleeve: From centre back of neck, over shoulder, to wrist.

Not confident measuring yourself? Our team can guide you through the process step by step.

Why Made to Measure from Charles Caine?

  • Premium Italian fabrics sourced directly from the finest mills
  • MOD-inspired tailoring with a contemporary edge
  • Expert guidance throughout the process
  • A shirt crafted specifically for you — not for a generic size chart

Ready to experience the difference? Order your made to measure shirt today.